I've been thinking about the role of social networking in the corporate arena. Technorella works at a PR agency with an incredibly strong interactive department - and the idea of social networking frequently comes up at new business pitches.
Potential new clients are always looking for innovative, new media recommendations. And our interactive team is more than capable of adding a social networking compenent to our strategic recommendations. After all, clients are looking for insight into the digital arena.
But here is my question: is social networking meaningful for corporate entitities? I'm just not sure people - when they're online - are all that interested in corporate messages. Communicating online is largely about staying in touch with friends - and taking a break from work.
Just some food for thought following a new business brainstorm.
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